Redefining Leading Indicators for Greater Impact
SmartTagIt is ushering in a new era of technology and data science for workplace incident prevention.
Using voice-to-text, audio, video, and even simple forms, workers share detailed observations revealing insights previously unimaginable—moving from tracking “what” happened to understand “why”.
This new class of indicators enables organizations to:
- Minimize the risk of catastrophic or unplanned events
- Amplify the impact of high-performing leaders
- Tackle systemic challenges in culture, capacity, and leadership
- Create a meaningful competitive advantage
A New Class of Indicators: Improving System Health, Capacity and Culture
With richer, context-driven data, you can move beyond surface-level metrics to truly understand the health of your safety system. SmartTagIt introduces a new class of indicators that provide deeper visibility into the drivers of performance, helping leaders assess trends and make decisions that lead to lasting improvements.
Participation & Engagement
Meaningful participation is the foundation of any effective safety system. SmartTagIt enables leaders to identify barriers such as a lack of trust, unclear processes, or perceived lack of value. By addressing these barriers and fostering Trust, Ability, and Value (TAV), organizations can drive participation that generates reliable data and leads to improved outcomes.
Understanding Quality
More data does not necessarily mean better indicators—what matters is whether it’s driving real improvements. Are your observations uncovering genuine risks? Are conversations fostering safer outcomes? With industry benchmarks and frameworks like the Simple Seven, SmartTagIt evaluates the quality of your safety efforts, providing actionable insights into what’s working and what needs improvement. By measuring quality alongside participation, you can build a system that supports both accountability and proactive change.
Fixing the System
Safety isn’t about chasing individual hazards—it’s about addressing the systemic issues that allow them to persist. SmartTagIt helps leaders move past reactive approaches by identifying patterns, like consistently high STCKY observations, that highlight deeper, systemic problems. By analyzing these trends, organizations can prioritize efforts where they’ll have the greatest impact, fostering a proactive, sustainable safety culture.
Building a Culture of Trust, Ability, and Value
The most successful safety systems are built on Trust, Ability, and Value (TAV). Employees need to trust that leadership is committed to safety, have clear guidance and tools to participate effectively, and understand the value of their contributions. SmartTagIt helps organizations strengthen TAV by providing targeted tools and insights to build trust, simplify processes, and ensure participation matters. When TAV is strong, participation increases, data improves, and systemic issues can be addressed more effectively.
Real Leaders, Real Impact
Adopted by thousands of new users every day, SmartTagIt is transforming how teams approach safety and performance. In just 12 weeks, 6 in 10 leaders report having more impactful conversations that drive measurable improvements.
“SmartTagIt helped us move from traditional, lagging metrics to truly actionable insights. It’s transformed how we identify risks and address them proactively.”
Rafael Carbajal, Pepper Construction
Manager, Construction Safety
“With SmartTagIt, we finally have a system that provides a clear baseline and benchmarks. It not only shows us where we stand but also helps us pinpoint exactly where we can improve. The insights we get are actionable and specific, allowing us to intelligently refine our planning and communication processes in ways we couldn’t before.”
Scott Sears, Walker Engineering
VP, Safety & Loss Control
“We discovered gloves weren’t holding up in extreme heat. SmartTagIt surfaced this issue faster than traditional methods, enabling us to change vendors and prevent future incidents before they escalated.”
Brent Bowers, Cupertino Electric
Corporate Safety Manager